Skye Learning Mobile Marketing - Details Page

Product Details

Topics Covered

  • Mobile marketing
  • Mobile devices
  • Operating system (OS)
  • Marketing efforts by business size
  • Spamming
  • CAN-SPAM Act
  • General Data Protection Regulation (GDPR)
  • Mobile-dedicated websites vs. responsive design websites
  • SMS (Short Message Service)
  • MMS (Multimedia Message Service)
  • Loyalty programs
  • Mobile coupons
  • Location-based services
  • Mobile marketing channels
  • Channel-specific metrics

Key Features

  • Mobile-friendly
  • Audio-enabled
  • Badge and credit-awarding
  • Real-world case studies
  • Fully accessible
  • Games & Flashcards
  • Expert-supported
  • Video content

Course Preview

Course Description

Learning Outcomes

  • Define mobile marketing and explain its benefits
  • Identify the major types of mobile devices and describe how they are used
  • Explain the differences among the marketing efforts of large, medium-sized, and small businesses
  • Consider the purposes of mobile marketing regulations
  • Examine the key policies, guidelines, and/or organizations in the mobile marketing industry
  • Identify various methods for locating mobile users
  • Distinguish mobile-dedicated websites from responsive design websites
  • Describe the various types of mobile advertisements
  • Explain how loyalty programs and mobile coupons can enhance mobile marketing efforts
  • Discuss the benefits of location-based services
  • Consider how to choose the right mix of mobile marketing channels
  • Define key metric categories and explain the use of channel-specific metrics

Notes

This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.

As an Accredited Provider, MindEdge offers for its learning events that comply with the Continuing Education and Training Standard.

Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive credit. Learners will have three attempts at all graded assessments.